How to sell ethics and compliance to your organization
As ethics and compliance professionals, we work hard to create robust programs. But is this enough in a trade where we seek everyone’s adherence to our values? How do we communicate about what we do? Are we visible to the broader organization? How do we leverage other functions—particularly leaders—to trickle down our message? In this article, we will provide insight and practical tips on how to effectively invest in our communication and thus sell our critical mission to the broader organization to have a lasting cultural impact. Getting your product, brand, and message right Product The first thing to do will be to identify what you are selling. Are you selling compliance, are you selling ethics, are you selling business integrity? There is no right or wrong answer to this, but it is important to identify what works for you and your organization. To help answer this question, we recommend focusing on outcomes rather than processes, as your product needs to bring value to the ta...