The CCPA and Automated Decision-Making Technologies (ADMT)
As artificial intelligence (AI), particularly generative AI, becomes increasingly woven into our professional and personal lives—from personalized travel itineraries to reviewing resumes to summarizing investigation notes and reports—questions about who or what controls our data and how it’s used are ever present. AI systems survive and thrive on information and that intersection of AI and privacy elevates the need for data protection. Recent regulations issued by the California Privacy Protection Agency (CPPA) under the California Consumer Privacy Act (CCPA) begin to erect those protections. Among its various provisions, the CCPA now specifically addresses automated decision-making technologies (ADMT), attempting to bring transparency and consumer rights to, among other things, push back on algorithms making significant decisions about them. As a starting point, it is important to define ADMT. Under the CCPA, it means any technology that processes personal information and ...