Truth-in-AI and Robo-Deception: How Regulation Is Evolving to Address Deepfakes, Robocalls and More to Avoid the Erosion of Consumer Trust
Takeaways The rise of generative AI in advertising challenges existing regulatory frameworks and threatens consumer trust. Businesses using AI-generated content must grapple with legal, ethical and practical implications surrounding false advertising. Despite the lack of controlling authority, businesses should aim to safeguard their credibility and provide transparency. While major legal cases involving AI have largely focused on copyright issues, few cases thus far have directly addressed truthful advertising of AI products and AI-generated content. Indeed, the ease with which consumers and the public can be deceived by AI, as well as the fear of mal-intentioned interference in political elections, has underscored the urgency of considering legislation and regulations that are capable of addressing these issues directly. Regulatory bodies are increasingly cognizant of the rise in AI’s use and have made their enforcement authority known. Last year, several U.S. agencies, includin...