California Announces Investigative Sweep of Location Data Industry
On March 10, 2025, California Attorney General Rob Bonta announced an investigative sweep targeting the location data industry, emphasizing compliance with the California Consumer Privacy Act (CCPA) . This announcement follows the California legislature proposing a bill that, if passed, would impose restrictions on the collection and use of geolocation data . Of course, concerns about geolocation tracking are not limited to California. Notice Requirement in New Jersey Consent Requirements in Multiple States : Important Considerations When Using GPS in the Workplace In California, the Attorney General’s investigation involved sending letters to advertising networks, mobile app providers, and data brokers that appear to the Attorney General to be in violation of the CCPA . These letters notify recipients of potential violations and request additional information regarding their business practices. The focus is on how businesses offer and effectuate cons...