States Continue Privacy Law Enforcement Efforts
Recent enforcement activities in California and Connecticut highlight that states are ready and willing to actively enforce their comprehensive privacy laws . These recent actions – which continue the trend of states ramping up privacy enforcement activity – make clear that regulators are taking compliance with state comprehensive privacy laws seriously. Below we highlight two recent enforcement actions and flag key takeaways for companies, including the importance of (i) building a compliance strategy that emphasizes clear communication with consumers; (ii) being responsive to regulatory inquiries; and (iii) providing clear and operative opt-out mechanisms. California On July 1, the California Attorney General (AG) announced a settlement with website publisher Healthline Media LLC. The settlement is based on the California Department of Justice’s allegations related to the use of sensitive data for targeted advertising purposes; specifically, the AG alleged that...