Social media tip for employers: SHUT UP!
Sheesh. Monday is Social Media Day , and our wonderful Marketing team has asked me to do a blog post in honor of the occasion. In 2024, I had a list of tips about social media for employees and employers. It was pretty good, if I do say so myself, so here’s a link in case you missed it, or in case you just want to re-read and savor its awesomeness. For 2025, I have a social media cautionary tale for employers, and it is a doozy. THE CEO WHO COULDN'T SHUT UP A true story Chapter One: The plot thickens In 2022, a company’s Chief Technical Officer started making internal complaints about alleged sex discrimination and retaliation at his place of employment and advocating for some female executives who were allegedly not being treated equitably. I will assume solely for the sake of argument that this CTO’s internal complaints lacked merit and that he was a high-maintenance troublemaker and a pain in the neck. Right before Christmas 2022, the employer fired the ...