Compliance Stuff

  On March 10, 2025, California Attorney General Rob Bonta announced   an investigative sweep   targeting the location data industry, emphasizing compliance with the   California Consumer Privacy Act (CCPA) . This announcement follows the California legislature proposing   a bill that, if passed, would impose restrictions on the collection and use of geolocation data . Of course, concerns about geolocation tracking are not limited to California. Notice Requirement in New Jersey Consent Requirements in Multiple States : Important Considerations When Using GPS in the Workplace In California, the Attorney General’s investigation involved sending letters to advertising networks, mobile app providers, and data brokers that appear to the Attorney General to be in violation of the CCPA . These letters notify recipients of potential violations and request additional information regarding their business practices. The focus is on how businesses offer and effectuate cons...

Businesses that track the geolocation of individuals—whether for fleet management, sales and promotion, logistics, risk mitigation, or other reasons—should closely monitor the progress of  California Assembly Bill 1355  (AB 1355), also known as the  California Location Privacy Act . If passed, this bill would impose significant restrictions on the collection and use of geolocation data, requiring many businesses to overhaul their location tracking policies and procedures. California has long been at the forefront of data privacy regulation, particularly in the area of location tracking.  Section 637.7  of the California Penal Code, for example, provides that no person or entity in California may use an electronic tracking device to determine the location or movement of a person. Notably the law does not apply when the registered owner, lessor, or lessee of a vehicle has consented to the use such a device with respect to that vehicle . More recently, the  Ca...