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Showing posts with the label opt-out mechanisms

Looking Ahead to Privacy (and Similar) Issues for 2026

Privacy law evolved at a dizzying pace in 2025. Regulators brought headline-making enforcement actions, courts continued to shape the boundaries of existing statutes, and state legislatures advanced new laws. Much of that activity centered on familiar pressure points: privacy notices and opt-out mechanisms, telemarketing and text messaging practices, and the collection and use of sensitive data, particularly biometric information, health data (such as the Healthline CCPA enforcement), and children’s and teen’s personal information (including actions against Roku in multiple jurisdictions). Newly effective laws echoed those same priorities. For example, Maryland’s comprehensive privacy law and several children’s privacy statutes in states like New York and Colorado place new limits on how children’s data may be used for advertising and related purposes, while Colorado also expanded consent requirements for certain biometric processing affecting both consumers and employees. In parallel,...

States Continue Privacy Law Enforcement Efforts

Recent enforcement activities in California and Connecticut highlight that states are ready and willing to actively enforce their comprehensive privacy laws . These recent actions – which continue the trend of  states ramping up privacy enforcement activity  – make clear that regulators are taking compliance with state comprehensive privacy laws seriously. Below we highlight two recent enforcement actions and flag key takeaways for companies, including the importance of (i) building a compliance strategy that emphasizes clear communication with consumers; (ii) being responsive to regulatory inquiries; and (iii) providing clear and operative opt-out mechanisms. California On July 1, the California Attorney General (AG)  announced  a settlement with website publisher Healthline Media LLC. The settlement is based on the California Department of Justice’s allegations related to the use of sensitive data for targeted advertising purposes; specifically, the AG alleged that...