The Next AI Frontier: From Prompts to Purchases
A New Normal At this point, we've all become familiar with generative AI models. Most users today engage with AI models through a conversational interface: they type prompts, questions, or instructions, and the model replies. People treat these systems like a "smart assistant," not by handing off control, but by querying, iterating, refining its output, and guiding it with feedback. In this interaction mode, the human remains in the loop . The AI system is a collaborative tool, not an independent actor. "Agentic" AI seeks to expand on those capabilities by enabling agentic systems to take action on behalf of users, rather than simply providing information and analysis. Imagine planning for a weekend trip, including making reservations for flights and hotels. Instead of spending time comparing airlines, flight times, loyalty points, and prices, an AI agent handles the entire process for you. The agent knows your travel preferences, loyalty memberships, budget, an...