Social Media Misuse-A Cautionary Tale
We live in a digital world where social media has become the go-to space for companies to connect with consumers. While it may feel like social media is a free and open space for creative marketing, enforcement actions related to social media use—or misuse—are on the rise. Below are common issues and practical steps to help try and avoid being on the receiving end of enforcement efforts. Available Does Not Necessarily Mean Free to Use The culture on social media platforms is to share, repost, and use the current viral tune while doing it. Despite the free flow of information online, it is crucial for brands to understand and respect copyright law. Copyright protects original works of authorship, such as music, images, and videos. Creating a post using copyrighted works without permission may amount to copyright infringement. There has been a rise in copyright owners going after brands using their music or images on social media without permission. In many instances, the song used is t...