Building Community as a Business Development Strategy: Practical Ways to Harness Connections
In my group business development training programs, I noticed something unexpected. The curriculum was valuable, but the biggest impact came from the conversations attorneys had with each other. Lawyers who had worked together for years discovered new ideas and perspectives simply by talking about their business development efforts in a structured way. They shared what was working, where they struggled, and how they were approaching opportunities. Those conversations sparked accountability, collaboration, and support that no presentation or worksheet could replicate. What Lawyers Gain from Talking to Each Other When lawyers take part in intentional conversations about business development, the value goes far beyond tips and tactics. These discussions create momentum, deepen relationships, and open doors. Some of the most powerful outcomes include: Practical strategies. Instead of theory, lawyers hear what is actually working for their peers. How someone consistently turns conf...